Genovia “Gee” Brown made her miniature cheesecakes for the first time in 2016 when she hosted a Christmas party in her home.
They were a hit. The next week she brought the little cheesecakes to a party at her daughter’s friend’s house. They were a hit there, too.
“I was thinking this might be something I could do full time and grow. It was something I enjoyed doing,” Brown said
It was the start of Geescakes, Brown’s miniature cheesecake business.
The cheesecakes come in 30 different flavors – red velvet, deep chocolate, key lime and classic vanilla, to name a few.
“We are a little business literally started from scratch,” she said.
Brown has a popup store at Stony Point Fashion Park and also sells at the Saturday farmers market at St. Stephen’s Episcopal Church at Grove Avenue and Three Chopt.
She used personal savings to finance the startup costs and continues to work full time as a recruiter for a bank.
She bakes the cheesecakes at The Bearded Kitchen, a commercial kitchen on Hull Street in Richmond. She gets baking time in when she can – evenings, early mornings or Sundays, she said.
Her largest order so far has been approximately 600 cheesecakes she made for a charity fundraiser.
“We do weddings, baby showers, birthdays,” she said.
She wants to grow the business but is mindful about incurring debt.
“I do recognize you have to have some level of debt. I am just trying to be smart about it,” she said.